Google is changing the way local businesses show up online. A new update reportedly being tested within Google Business Profiles (GBP) is displaying a “Social Media Updates” carousel directly inside Google Maps search results. This means your recent Instagram, Facebook, and other social media content could now appear directly within your Google listing. For home service companies, this is a major shift in how local SEO and social media marketing work together. What Does This

Running a successful HVAC, plumbing, or electrical company requires more than getting calls booked and jobs completed. Behind every profitable home service business is something many owners overlook until it becomes a problem: ACCURATE BOOKKEEPING. For companies using ServiceTitan and QuickBooks , proper bookkeeping is essential to understanding profitability, tracking marketing performance, and making smart growth decisions. Without reliable financial reporting, even busin

At Marketing With a Flair, our mission goes beyond marketing; it’s about impact . That’s why we’re excited to support Entryway Arizona , a 501(c)(3) nonprofit dedicated to transforming the lives of individuals facing situational homelessness. Their work upskills at-risk individuals through workforce development training , preparing them for careers in the multi-family housing industry. Entryway also provides stable housing, giving participants the foundation they need to rebu

By Dr. Anissa Villegas, Marketing With a Flair Millennials now make up 28% of all homebuyers and represent over 70% of first-time buyers....

As millennials become the predominant homeowners, their expectations are reshaping industries, including HVAC. A recent study by...

With the climbing costs of heating and cooling equipment, thanks to rising material expenses, new environmental mandates, and ongoing...